Should You Build That Website You've Been Talking About? [FLOWCHART] (Mashable)

So you've got a great idea for a website. That makes you and about 17 bajillion others. When it comes to committing to building a site or app, there are a ton of factors to take into consideration. Even if you have a killer idea or two, you still need skills, chops, and a web-savvy posse to help you execute and promote your site.

[More from Mashable: How to Decide Whether Your Business Needs an App [INFOGRAPHIC]]

Here's a handy flowchart from creative marketplace Vitamin Talent to help you decide whether it's time to build an awesome website, time to go back to school, time to hire a dev or two, or time to go back to the drawing board.

If this flowchart is really lighting a fire under your most recent website idea, you can also check out our lists of resources for devs and web designers and free sites for learning how to code.

[More from Mashable: Is There a Social Media Tech Bubble? [INFOGRAPHIC]]

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[Source: Vitamin Talent]

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King Camera Is a Dark Room For Your iPhone Photos (Mashable)

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: King Camera

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Quick Pitch: King Camera is an iPhone app for enhancing photos with instant looks or custom photo effects.

Genius Idea: Giving iPhone photographers their own personal dark room.

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Instagram has championed the instantness of the mobile photo-sharing movement with a selection of filters users can apply for fast iPhone photo styling. Camera+ traffics in a seemingly never-ending selection of photo effects. Now King Camera, an iPhone application released by Saycheezzz late last week, offers iPhone photographers the best of both worlds.

The $2.99 application [iTunes link], which will go on sale Wednesday for a launch sale price of $0.99, is meant to be a personal dark room for mobile photographers. It includes an array of features housed within its four primary modules: Camera, Photodesk, Quickmatik and Promatik.

The application user snaps or selects library photos with the Camera module. For each shot, the Camera module automatically adjusts the focus and tries to properly expose the photo, though users can manually adjust the focus and exposure settings.

In fact, King Camera users who wish to expand beyond the simple default point-and-shoot settings can choose from four different trigger modifiers, take time-lapse shots and enable the big button to tap anywhere on the screen to take a photo.

The Photodesk is where all Camera captures and altered shots are saved in photo stacks. Here users can tap to edit a photo in Quickmatik to apply one of 45 different prefabricated looks (like filters in other apps) or choose Promatik to make and apply their own effects.

"The app is for anyone who loves taking photos," says Saycheezzz co-founder Yanik Chauvin. "Beginners will enjoy the simplicity of the Quickmatik, and more advanced users with love making their own Looks in the Photoshop-like Promatik."

On a test run, I found the 45 available Quickmatik instant looks to be a tad disappointing in comparison to Instagram filters. Still, having the ability to scale each effect up or down with a slider is certainly a nice touch, and the selection of borders and cropping options are plentiful.

More impressive is the limitless creativity that the Promatik module allows. This iPhone photo editing dark room is a feature-rich module that is best suited for more advanced photo editors but still accessible to novices. Users can crop, rotate and adjust white balance and coloring in photos, as well add textures, vignettes and borders. They can also save a collection of applied effects as their own look.

King Camera has the obligatory photo-sharing options built in as well -- one-tap sharing to Facebook, Twitter, Flickr, Dropbox and email is available for all photos saved to the Photodesk.

We've still barely scratched the surface in terms of King Camera's features; the application will not disappoint those with a penchant for both creativity and control in the photo editing process.

King Camera is the first photography application by Saycheezzz, a self-funded startup started by professional photographers Chauvin and Martin Perreault. Series Supported by Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

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Indy 500 Warmup: World Record-Setting 332-foot Truck Jump [VIDEO] (Mashable)

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Sunday was Indy 500 day, and our thoughts turned to fast cars, the latest automotive tech, the 100th anniversary of the Indianapolis 500, and … world-record truck jumping?

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That's what happened at turn 4 of the Indianapolis 500 race track, when stunt driver and Top Gear star Tanner Faust warmed up the crowd by setting a new jumping distance world record for a 4-wheeled vehicle.

Driving down a huge ramp designed look like a Hot Wheels "V-Drop" track as part of a "Fearless at the 500" promotion, Faust picked up enough speed to launch his specially modified "Pro 2" truck a world-record 332 feet. That was more than enough to beat the previous record of 301 feet.

Until the day of the jump, Faust's identity was kept secret. He'd been practicing for months -- he tells his story in this video, revealed for the first time on Sunday:

And the video teaser that led up to the jump:

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Foursquare Is Facebook's Equal on Super-Social INQ Phones (Mashable)

The "Facebook Phone" cometh! So the media lauded in a not-so-distant past that has since been rewritten in the truth: INQ Mobile, a device maker with a social penchant, worked with Facebook to release INQ Cloud Touch, an Android smartphone with rich Facebook integration. Monday, INQ Mobile and Foursquare announced that they were collaborating on a similar home screen experience for INQ's lineup of Android devices. The mobile marriage will help users better discover and explore nearby places via Foursquare.

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The pending release will offer OS-level Foursquare integration -- just as is the case with Facebook integration on the INQ "Facebook Phone" -- for a deep Foursquare connection that gives users instant access to location-sharing and recommendation features.

"Because it’s built directly into the Android system, you can check in and explore without even firing up the application," Foursquare wrote on the company blog.

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According to INQ's press materials on the to-be-scheduled release, "Users will be able to swipe back and forth between Facebook and Foursquare home screens, depending on what they are doing, what they are looking for and who they want to connect with."

What we have, then, is a lineup of super-socialized INQ handsets that will level the Facebook/Foursquare playing field. Both will compete for user attention on INQ devices' dual home screens. One company may be looking towards one billion users and the other ten million; but in the eyes of the handset maker, the social networks, which battle in the location arena, are equals. Equal except that INQ has chosen Foursquare, not Facebook, to power its phones' location services.

Lest we read too much into INQ's decision, we should recall that the phone maker's devices have limited carrier support and are not yet available in the United States. As such, INQ will do little to bolster Foursquare's rung in the social networking hierarchy for the time being.

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Loopt Integrates Groupon Now Deals Into App (Mashable)

Location-based social network Loopt has partnered with deal-of-the-day juggernaut Groupon to integrate the new Groupon Now deals into Loopt's mobile app. Groupon Now launched Friday in Chicago, offering denizens of the Windy City tons of local $1 deals. The idea behind Groupon Now is to offer users real-time offers based on their location.

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Businesses can use Groupon Now deals to target customers in their immediate area and can craft deals tailored to specific conditions -- getting more customers on a slow day, selling some food before it spoils -- rather than just making a typical, one-time offer.

That strategy is perfectly suited for Loopt, which launched its Loopt Reward Alerts at SXSW 2011. Loopt Rewards Alerts are designed to give users a real-time notification of deals taking place in their area.

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Staring Friday, Loopt users in Chicago can also be alerted to Groupon Now deals taking place nearby. Deals will be added to the place pages in Loopt and will be visible when browsing through nearby locations. If Reward Alerts are enabled within Loopt (under the settings menu), users will get daily, location-specific Groupon Now deal alerts.

Groupon has alerts and deal markets built into its official Groupon apps for Android, iOS and the web, but the integration with Loopt is a nice touch. For Loopt, it adds a sense of utility to the program and makes it more of a one-stop shop for deals, location-based networking and finding places close by.

As Groupon Now launches in more cities, it will be interesting to see if Loopt or other location-based networks can leverage these deals to add more value to the checkin.

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Twitter Discusses The Rapture (Mashable)

No matter what your religious tendencies, the possible beginning of the end of the world is nothing to ignore (heck, AOL even started a live blog). So we weren't surprised to see tons of Twitter conversation surrounding the Rapture, the "Judgment Day" that some believe is set for Saturday.

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As of this writing, #iftheworldendsonsaturday is third on Twitter's list of worldwide trending topics. The hashtag #raptureregrets seems to have also gained some steam, and Tweeters in timezones that have already crossed into Saturday have used the platform to update the rest of us (so far, so good).

Here are some Tweets that stood out.

[More from Mashable: Space Shuttle Twitpic Woman Gets Paid, Credited & Snubbed By Media]

[View the story "The Rapture: Twitter Responds" on Storify]

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6 Important Tips for First-Time Startup Investors (Mashable)

Bill Clark is the CEO of Microventures, a securities broker/dealer that uses crowdfunding to allow investors to invest between $1,000 to $10,000 in startups online. You can follow him on twitter @austinbillc. An angel investor used to be defined as someone with a high net worth. They typically have more than $1 million and privately invest money in startup businesses that are seeking capital. The SEC restricts investing in private deals to mostly accredited investors. I say mostly because there are some opportunities for non-accredited investors to participate on a limited basis. The definition of an accredited investor in the U.S. is a person who either has a net worth (excluding a primary residence) of $1 million, an income of $200,000 per year for the last two years, or $300,000 in household income per year for the last two years.

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Angel investing has gained a lot of popularity despite anxieties over the bubble bursting. You need to understand what you are getting into before making that first investment. The general rule is that you shouldn’t invest more than 10% of your net worth, since startups can be risky. Investments typically range from $25K to $250K, but with startups needing less capital to launch these days, the amounts are shrinking.

Aside from the accredited investor rule, you don’t need to have any additional qualifications to become an angel, but you do need to make sure you understand the following concepts.

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Make sure you have access to your capital so that when you find a great startup you have the money readily accessible to invest. You don’t want to have to wait to liquidate a CD or a stock, or try to get money out of your IRA and watch a great opportunity pass you by. Also, you don’t want to waste the startup’s time if you can’t get access to your funds. You can develop a bad reputation if you start committing and backing out of deals at the last minute. The startup community is a huge network, and word travels fast if you are unpleasant to deal with. The majority of startups fail. As long as you understand the investment may be risky and you might not get your investment back, then you are at least being realistic when thinking about investing. If you stress too much while writing the check, it means it may not be the right time for you. Given the high rate at which startups fail, it's wise to spread your risk by investing in more than one. The goal is for a few successful startups to more than pay for the ones that fail. Ron Conway has made this “Spray and Pray” strategy successful. The thought is that you invest in a lot of deals early on and then narrow your focus in on those that are more successful and require additional funding. You need to realize that even if your startup is successful, it could take five or more years to get your investment back. The most common way to get your money out of a private company is a liquidity event, such as a public offering or an acquisition by another company. Those events take time, sometimes even up to 10 years. Be patient.

In the past few years there have been additional opportunities for investors to sell off shares. For example, Groupon raised almost $1 billion, some of which was to allow shareholder liquidity. Also, new platforms like SecondMarket and Sharespost help with liquidity by linking your company shares with an interested buyer.

Every startup should have a clear exit strategy that they can share with investors. They should have a list of competitors who might be interested in an acquisition or the plan could be to go public like LinkedIn or Facebook. If you're not clear on how the startup is going to exit, or they can’t give you a list of potential competitors, you should think twice about investing. While you're assessing a startup for investment, the startup is probably looking at what you can bring to the table besides a check. A big part of angel investing is helping out the companies you invest in by either mentoring them or connecting them to additional people who can help them succeed. In the end, investing isn't just about the money. Helping an entrepreneur who is trying to build a great company can be extremely rewarding. You are also surrounded by smart, creative people who come up with really interesting ideas. The downside is that it never gets any easier saying no to someone who is passionate about a project.

Have you thought about becoming an angel investor? Share your experiences in the comments below.

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Elaborate Marriage Proposal Delights Bride-To-Be [VIRAL VIDEO] (Mashable)

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Matt wanted to make a big splash when he asked his girlfriend Ginny to marry him. So he hired Atlanta wedding photographer/videographer Michael Escobar, and the two men created a dramatic and clever movie trailer that would lead up to a surprising (and very public) proposal.

After somehow getting the permission of the local movie theater to run the trailer, he created a ruse where his brother took Ginny to the movies while he "worked," and the trap was set. Here's Matt's narrative:

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"My girlfriend Ginny gets taken to the movie theater to see "Fast Five." After a preview for the Hangover 2, a trailer for a movie comes on. A trailer I made of her father and I where I ask her father for her hand in marriage. After he gives me permission, I race off to the theater she is at to ask her to marry me.
What she doesn't know is our familiy and friends are in the theater with her watching the whole thing, along with about 100 strangers."

Nice work, Matt. That "live reaction" cam was a nice touch. We wish you all the best.

[via YouTube]

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YouTube Matches Congress Members For Debates On New Town Hall Platform (Mashable)

YouTube is matching up members of Congress for debates on hot issues in a new channel launching on Wednesday. The channel, dubbed YouTube Town Hall, is filled with debates surrounding the budget, economy, energy, Afghanistan, education and healthcare. Initially topics were chosen by popularity on Google News and Google web search over the past year, but YouTube plans to accept questions from viewers in the future.

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Each debate features two members of Congress who explain their points of view on the given topic in videos made especially for the Town Hall channel.

Sides are not necessarily drawn along party lines, and viewers only find out what party each debater belongs to (unless they recognize him or her, of course) after they choose which person's perspective they support. Those votes will be tallied and displayed on a leader board to show who is "winning" the debate.

[More from Mashable: Trump Folds on Presidential Bid, Internet Reacts [POLL]]

YouTube first started encouraging Congress members' content in January 2009, with the launch of The Senate Hub and The House Hub. YouTube Head of News and Politics Steve Grove estimates that at that time, about half of the members of Congress had YouTube channels. Now, well over 90% have them, and several presidential candidates -- including President Obama -- have used YouTube to launch their campaigns.

"Politicians are realizing that being on YouTube is not just a hobby," Grove says. "It's faster than other media, more ubiquitous than other media. It's sight, sound and emotion all in one. It's probably the most comprehensive way you have to get a message out there."

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7 Resources for Startup Investment Opportunities (Mashable)

Bill Clark is the CEO of Microventures, a securities broker/dealer that uses crowdfunding to allow investors to invest between $1,000 to $10,000 in startups online. You can follow him on twitter @austinbillc. In the past, it was more difficult to invest in startups because most deals were regional. If you didn’t live in the Bay Area, you didn’t hear about the startups that were looking for funding. Now, thanks to the Internet, incubators, demo days, and blogs that cover the scene, access to startup funding opportunities are no longer restricted to those who are physically in the room. It’s all about knowing how and where to look for the next big idea.

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So with all this access, how can you get in and get the word on the right opportunity? Good deal flow is important, and can separate the good investors from the bad ones. If you don’t have access to the best deals, how can you compete and get a good rate of return? Anyone can find businesses that need capital, but what you are looking for are startups that have not been picked over yet. This is when networking and relationships can help you out.

Here are some places to get you started.

[More from Mashable: The Worst Startup in the World [VIDEO]]

Every major city has at least one angel group that you can join. Sometimes it costs money to join, and their investing philosophy might be different than yours, so you should understand it before you sign on. The Angel Network in Austin focuses on companies in Central Texas, so if you are looking for more national exposure, it probably isn’t right for you. But they do get very good deal flow, so you will have some good opportunities to invest.

Once you become a member, the group will meet with startups on a monthly basis and provide you the option to invest in their ideas. One additional benefit of an Angel Network is that the due diligence on a startup is done as a group. If you're just getting into angel investment, this guidance can be extremely helpful.

If you are a member of LinkedIn you can join groups like the Deal Flow Network, the Angel Investor Group or other similar groups that will itemize many startups that are looking for capital. This is also a good opportunity to build your online network by linking directly to people in those groups.

I have built some great online relationships with people through LinkedIn and we share business opportunities and help each other out. I am constantly amazed by the generosity of the people in my network by giving advice or answering questions I might have on a particular investment or topic.

Attend entrepreneur events in your area. This is where you get to meet the new startups in town and hear about their businesses in an informal setting. Angel investors also hang out at these events, and they can direct you to other deals. Angels often like to invest together, so connecting with one can lead to additional opportunities.

Crowdfunding has started to gain popularity over the last year as a way to fund great ideas. The idea is for many people to contribute to an idea to get it funded. If you need capital to fund your idea you could post your project and see if people are interested.

Kickstarter and Indiegogo are two sites that are geared toward creative arts and entertainment projects like independent movies or books. Supporting these sites will not get you equity in the business, but it could give you a producer credit and a copy of the final results.

There are a few websites that allow investors the opportunity to look at startups that are requesting capital. Once you find a business you are interested, in you will need to contact the business and work with them on the terms sheet. Make sure your lawyer looks over the details and always do your own due diligence before investing. The two biggest sites in this area are Go Big Network and Fundingpost. They have a diverse range of opportunities, and combing through them is sometimes a challenge, since any startup can list if they pay the fee. Still, there is gold to be found.

There are great incubator programs out there like Y Combinator, TechStars, 500 Startups, AngelPad and Capital Factory. New ones are popping up every few months. These programs work with selected startups over the course of about three months and then at the end of the program they host a demo day where the startups present their businesses and seek capital. This is a good place to meet entrepreneurs, other angels, and of course, invest in the startups that are presenting.

Did you know that you can invest in private companies like Facebook, Twitter and Zynga online? In the past these opportunities did not exist, but recently, two websites have been posting offers to sell shares from insiders whose shares have vested. You can go to

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Mashable is Hiring (Mashable)

As Mashable continues to grow our editorial, business and community teams, we’re looking to fill a number of new roles in our New York headquarters and San Francisco bureau.

What’s working at Mashable like? We offer a fast-paced and fun work environment with an energetic company culture, as well as competitive packages and benefits.

Mashable is always looking to add talented and driven individuals to our team. To stay up to date on the latest listings, visit mashable.theresumator.com. Read on for the newest job openings and how to apply.

Tech Reporter (San Francisco, CA)
Mashable is seeking a stellar reporter for its fast-growing San Francisco bureau. Successful candidates will be self-starters, passionate about technology, with 2+ years experience in daily journalism and a year or more of using WordPress.

Working closely with the San Francisco bureau chief, you will deliver a wide variety of news and analysis stories every day, mostly for (but not limited to) the following sections: Tech & Gadgets, Startups, Mobile, Dev & Design.

Read more about the tech reporter position and apply here.

Editorial Interns (New York, NY)
Mashable is seeking ambitious and motivated undergraduate (rising juniors and seniors) and graduate-level editorial interns for summer 2011.

As an editorial intern you'll have the opportunity to work with and learn from Mashable editors in Mashable's New York City Headquarters. Responsibilities include research, fact checking, copy editing and writing.

Read more about Mashable's editorial internship and apply here.

Community Director (New York, NY)
Mashable is seeking a talented community director to lead the social media efforts of its growing community team. Successful candidates will be highly strategic, passionate about community and product, with strong technical knowledge and 4+ years of professional community experience for a brand or press organization.

Working closely with Mashable leadership, the director will be responsible for creating and implementing community strategies.

Read more about the community director position and apply here.

Community Assistant (New York, NY)
Mashable is seeking a talented community assistant to join its growing community team. Successful candidates will be self-starters, passionate about community and media, with 1+ year of community experience for a brand or press organization.

Working closely with the community manager, the community assistant will be responsible for monitoring and engaging with Mashable’s community on the site and off, identifying emerging social tools, running contests and promoting Mashable content and events.

Read more about the community assistant position and apply here.

Community Interns (New York, NY)
Mashable is seeking ambitious and motivated undergraduate (rising juniors and seniors) and graduate-level community interns for summer 2011.

As a community intern you'll have the opportunity to work with and learn from Mashable's community team in Mashable's New York City Headquarters. Responsibilities include moderating and engaging the Mashable community on the site and on its many social platforms, and working on community projects assigned by the community assistant or community manager.

Read more about Mashable's community internship and apply here. Regional Sales Director (San Francisco, CA)
Mashable is looking for a dynamic individual who will be responsible for the qualification, sales and growth of advertising partner relationships in the western region. The successful candidate will have a robust existing network of client/agency relationships and a proven track record building and delivering solid marketing solutions for their clients in an effective and scalable way. This person will have an understanding of the social/news space and experience selling standard and custom executions for top brand clients and agencies. A passion for social media is a must!

Read more about the regional sales director position and apply here.

Campaign Specialist (New York, NY)
Mashable is seeking a smart, self-motivated and resourceful individual to join our team as a campaign specialist. The campaign specialist will work closely with individual sales team members to drive ad campaign execution from start to finish, ensuring that sold ad campaigns are processed, trafficked and reconciled in a timely and accurate manner. This is a fabulous opportunity for an individual looking for career advancement and to be part of an innovative and dynamic digital media organization.

Read more about the campaign specialist position and apply here. Business Development Coordinator (New York, NY)
Mashable is seeking a business development coordinator who has a solid understanding of the digital media space and a tenacious drive to generate new business opportunities. This go-getter is in a key role helping evaluate opportunities as they come in, but also proactive in creating opportunities in collaboration with other internal teams and external parties.

Read more and apply here.

Executive Assistant (New York, NY)
Mashable is looking for an executive assistant, primarily responsible for providing assistance to the COO. Core duties and responsibilities include email organization, scheduling and note taking.

Read more about the executive assistant position and apply here.

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57 New Digital Media Resources You May Have Missed (Mashable)

Hello and how are you from Disney World! With most of the Mashable staff in Orlando for Mashable Connect, we've had our hands full. However, that hasn't stopped us from turning out another week of digital media tools and resources. Have a look through this megalist for stories on YouTube alternatives, crowdsourcing and global communities, connected TVs and how social media has changed marketing campaigns.

[More from Mashable: Gaining Authority in the Age of Digital Overload]

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook.

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