Location-based social network Loopt has partnered with deal-of-the-day juggernaut Groupon to integrate the new Groupon Now deals into Loopt's mobile app. Groupon Now launched Friday in Chicago, offering denizens of the Windy City tons of local $1 deals. The idea behind Groupon Now is to offer users real-time offers based on their location.
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Businesses can use Groupon Now deals to target customers in their immediate area and can craft deals tailored to specific conditions -- getting more customers on a slow day, selling some food before it spoils -- rather than just making a typical, one-time offer.
That strategy is perfectly suited for Loopt, which launched its Loopt Reward Alerts at SXSW 2011. Loopt Rewards Alerts are designed to give users a real-time notification of deals taking place in their area.
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Staring Friday, Loopt users in Chicago can also be alerted to Groupon Now deals taking place nearby. Deals will be added to the place pages in Loopt and will be visible when browsing through nearby locations. If Reward Alerts are enabled within Loopt (under the settings menu), users will get daily, location-specific Groupon Now deal alerts.
Groupon has alerts and deal markets built into its official Groupon apps for Android, iOS and the web, but the integration with Loopt is a nice touch. For Loopt, it adds a sense of utility to the program and makes it more of a one-stop shop for deals, location-based networking and finding places close by.
As Groupon Now launches in more cities, it will be interesting to see if Loopt or other location-based networks can leverage these deals to add more value to the checkin.
This story originally published on Mashable here.
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