LiveChat this week announced two new features for its real-time software and Web analytics tool for e-commerce sales and support teams, Intelligent Triggers and Conversion Meter.
With Intelligent Triggers, the LiveChat system identifies the best prospects visiting a Web site based on data gathered from the purchasing decisions of 65 million buyers. It initiates a chat invitation with a personalized, custom message. Triggers can also be set based on keywords, referring Web site, and location and can contain any combination of conditions as needed to reach the desired set of customers. LiveChat inviations are customizable.
Mariusz Cieply, Live Chat CEO said, "It's no longer about waiting for a Web site visitor to click on a chat button. E-commerce sites and brands can now initiate the conversation with their potential customers. For example, if a Web shopper experiences an error on the checkout page or is browsing for more than three minutes, triggers can be set to instantly launch shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point."
Conversion Meter, meanwhile, measures how many chat invitations and sessions result in a successful purchase or membership sign-up. With it, marketers can determine the success rates of their LiveChat campaigns and can make changes as needed to increase their chats to goals conversions.
LiveChat starts at $36 per month for a single agent, with additional discounts available for larger plans.
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