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Monday, April 18, 2011

Volkswagen hopes to tap nostalgia with newest Beetle

s VW walks a fine line this morning with its global debut of a redesigned third generation of Beetle in flashy ceremonies, including at the New York and Shanghai auto shows. To succeed, the new bug will need cutting-edge features while tapping a deep vein of nostalgia.

If the design evokes too little of the original, VW risks alienating those with the deepest affection for the underdog. Yet if it fails to break ground in its look or in its technology and performance, the next Beetle will be dismissed as a relic.

PHOTO: Gallery - The 2012 BeetlePHOTO: Gallery - VW Beetle through the years

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