Richard Branson

the day when we have to sift through the news carefully, watching out for the obvious pranks, hoaxes and other April Fools Day shenanigans.

In recent years it’s become a tradition for websites to join in the fun with their own spoof product launches and news items, and this year is no exception. April Fools Day 2011 has seen the launch of ridiculous new products by Ikea, Kodak and Google (the Google hoaxes are becoming a tradition in their own right), while there have also been fake news items announcing everything from buying Pluto to the

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