LiveChat Livens Up Its Features (PC Magazine)

LiveChat this week announced two new features for its real-time software and Web analytics tool for e-commerce sales and support teams, Intelligent Triggers and Conversion Meter.

With Intelligent Triggers, the LiveChat system identifies the best prospects visiting a Web site based on data gathered from the purchasing decisions of 65 million buyers. It initiates a chat invitation with a personalized, custom message. Triggers can also be set based on keywords, referring Web site, and location and can contain any combination of conditions as needed to reach the desired set of customers. LiveChat inviations are customizable.

Mariusz Cieply, Live Chat CEO said, "It's no longer about waiting for a Web site visitor to click on a chat button. E-commerce sites and brands can now initiate the conversation with their potential customers. For example, if a Web shopper experiences an error on the checkout page or is browsing for more than three minutes, triggers can be set to instantly launch shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point."

Conversion Meter, meanwhile, measures how many chat invitations and sessions result in a successful purchase or membership sign-up. With it, marketers can determine the success rates of their LiveChat campaigns and can make changes as needed to increase their chats to goals conversions.

LiveChat starts at $36 per month for a single agent, with additional discounts available for larger plans.

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Stamp features wrong Lady Liberty

The Lady Liberty stamp went on sale December 1 paired with with a flag stamp. STORY HIGHLIGHTSPostal Service says it would have chosen the image anywayThere are no plans to withdraw the stamp"It's certainly injected some excitement into our stamp program," spokesman saysRELATED TOPICSU.S. Postal ServiceStamp CollectingStatue of Liberty Washington (CNN) -- When the U.S. Postal Service printed 3 billion stamps last year, it thought the image was of the Statue of Liberty, the iconic symbol of freedom keeping watch over huddled masses yearning to breathe free.

But a sharp-eyed stamp collector uncovered the truth. The image on the 44-cent stamp was of a replica of the Statue of Liberty more than 2,000 miles away, keeping watch over throngs of sweaty Vegas tourists yearning to get rich.

The U.S. Postal Service on Friday confirmed that the image was of the statue at the New York-New York Hotel & Casino, a fact that was made known to them by a stamp collector a few weeks ago.

But, attempting to make the best of an embarrassing situation, the Postal Service said it would have picked the image anyway, and it said news of the mistake has added enthusiasm to the stamp-loving masses.

"We really like the image and are thrilled that people have noticed in a sense," spokesman Roy Betts said. "It's something that people really like. If you ask people in Vegas, they're saying, 'Hey, That's great. That's wonderful.' It's certainly injected some excitement into our stamp program."

The Lady Liberty stamp went on sale December 1 paired with a flag stamp.

Betts said the Postal Service obtained the image from a photo service, which had misidentified the image as being the Statute of Liberty. Consequently, the Postal Service also identified the stamp as being the original Statue of Liberty in materials about the new stamps, Betts said, but it has since rectified the error.

The stamp is a "Forever" stamp, meaning its value is always equal in value to the current First-Class Mail 1-ounce rate.

Betts said the stamp design was reviewed by a citizens stamp advisory committee, which endorsed it.

But a stamp collector "brought it to our attention" that the image was of the casino statue a little less then a month ago. "We immediately started to go into a research mode," Betts said. "Once we got confirmation that it was the replica, then we started to make the necessary changes in our description, and then we started to look at our own internal processes."

Betts said the Postal Service never considered withdrawing the stamp. "There's no reason to," he said. "There's no error on the artwork. It's not as if we are saying this is Lady Liberty and we are showing a picture of some other lady."

"We would have used this image anyway," he said. "We were looking for a different treatment of this icon that has been on 23 different stamps previously."

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