Women love to shop: it's a common stereotype but one study shows that it doesn't always prove true. As far as the purchase of virtual goods in mobile games goes, men outspend women nine to one, social gaming company MocoSpace has found.
Boston-based MocoSpace culled data from 1,500 anonymous gamers on its mobile platform to determine the different habits men and woman have when it comes to gaming. The study revealed that 53 percent of MocoSpace gamers are male and 47 percent are female. Men spend a bit more time playing games every day, with an average of 21 minutes versus an average of 19 minutes for women.
While men and women seem to spend similar amounts of time playing games, men spend much more on virtual goods. Sixty-nine percent of male gamers buy virtual goods while only 31 percent of women do the same. But men are responsibly for the overwhelming majority of virtual goods that are purchased, buying 90 percent of them.
MocoSpace games include such titles as Street Wars, Stage Hero, and Happy Farms. Founded in 2005, there are 17 million players on the MocoSpace platform.
According to AppData, MocoSpace averages 15,348 daily average users on Facebook.
Another social gaming platform, Zynga, is rumored to be filing for an initial public offering as early as next week. Zynga is behind such popular games as FarmVille and CityVille and has around 250 million users playing its games each month. While Zynga reportedly brought in $400 million in revenue last year, critics have said that the rumored IPO is more evidence of the hotly-debated tech bubble.
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